Thought Leadership

  • Medical Insights Management

    Successfully Extracting Value and Meaning From Insights

    There are many customers that we speak with who regularly take on the task of looking at a bunch of insights, making sense of it all, identifying key trends & issues, creating a report, and communicating all of that to others.

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  • KOL Management

    The Hidden Layers Of KOL Management

    From the Medical Affairs perspective, the key drivers of good KOL management are obvious – scientific collaboration with the right people through the right activities aligned with the right strategic objectives.

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  • Omni-channel Insights Management

    Integrating Omni-channel Insights Into A Single World View

    Omni-channel makes perfect sense – maximising the right communication through the right channels to the right HCP’s at the right time.

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  • Field Insights Management

    Integrating An Efficient ‘Review & Approve’ Process In The Insights Workflow

    We’ve encountered several situations where our clients want to screen, review, and approve field insights before they go “live” and become available for all to see, analyze, and action.

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  • KOL Management

    Advocacy: An Indispensable Component Of KOL Management

    Effective KOL management is more than just tracking which activities your KOLs have engaged with. It’s also about tracking the effectiveness of those activities, and the resulting impact on KOL mindset, sentiment, and behavior – in effect their ‘advocacy’.

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  • Medical Insights Management

    Maximizing Insight Capture & Analysis At Congress Events

    In terms of insights, congresses are unique for several reasons – impromptu interactions with experts, rapidity of engagements, insights from multiple sources including podium observations, posters, etc., all bound up with the energy of a good congress!

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  • Medical Insights Management

    Ensuring A Zero-Risk Data Privacy Environment When Capturing Medical Insights

    When capturing medical and field insights you have to comply with numerous regulations relevant to the world of data privacy – a challenge often compounded by the many different variables about insight capture.

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  • Insights Management

    Label, Prioritise, and Escalate Key Insights – A Path To Action

    Field insights, even the best ones, need to be ranked and labelled to be better actioned; because all insights aren’t equal. Deciding what insight takes precedence is a crucial step in generating the best results in to propagate your strategic imperatives.

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  • KOL Research

    Studies On Adaptive Trials In Rare Cancer

    Rare cancers account for up to 20% of new cancer cases and Innovative Medicinal Products (InMP) are required to address this high unmet medical need. Adaptive trials may be an alternative to large randomized controlled trials for InMP development to target rare cancer patients.

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  • Insights Management

    Developing An Insights Framework

    Why is an Insight framework important? What are the components of an Insight framework? How can technology support a framework?

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  • KOL Management

    Developing An Integrated End-To-End / Contract-To-Pay HCP Workflow

    Developing an integrated E2E / C2P HCP management workflow has tremendous benefits - dramatically increase efficiency, decrease risk, reduce costs, and seriously improve governance.

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